Your Style Girlfriend

    The DETAILS Tech & Tastemakers Summit: Featuring Style Girlfriend

    12th August 2013

    Tech! Tastemakers! Action!



    This September, Details is bringing together fashion influencers, digital innovators, creative-thought leaders, and magazine and web editors for its first-ever (and first-of-its-kind) Men’s Digital Content Summit.

    Who’s speaking, you might be wondering? Well, lots of people, actually – check out a few notables below – but one in particular I’m hoping you guys find interesting…

    Jeff Bercovici (writer, Forbes)

    Pete Cashmore (founder, Mashable)

    Megan Collins (menswear blogger/founder, Style Girlfriend)

    Raman Kia (executive director, integrated strategy, Condé Nast)

    Eric Kuhn (digital agent, United Talent Agency)

    Marc Kushner (cofounder and CEO of, partner at HWNK)

    Chris Morton (cofounder, Lyst)

    James Nord (cofounder, Fohr Card)

    Michael Preysman (founder, Everlane)

    Andy Spade (founder, Partners & Spade)

    Sean Sullivan (founder, Impossible Cool)

    Tyler Thorenson (VP of men’s editorial, creative and customer experience, GILT)

    Ricky Van Veen (cofounder,

    Michael Williams (founder, A Continuous Lean)

    Nick Wooster (“…and more!”)

    ……Haha, I’m the only girl! I’m not even going to spend any time analyzing that; I’m just happy to be invited to the party.

    The half-day program, taking place at the start of New York Fashion Week, will be divided into two parts, Conversation + Activation:

    Conversation: Exploring industry trends and the relationship between men and technology, discussing concepts critical to success in the digital space

    Activation: Targeted workshops and skill-building sessions designed to help creators develop and drive their businesses. Working With Advertisers.

    The summit’s goal is to bring brands and advertisers together with this emerging market of influencers, and try to create some honest dialogue and increased understanding about how the other half works. Personally, I’m thrilled; you guys know how much I love me some open, honest communicatin’.

    I’ll be giving a talk, titled “Musings on Menswear” which has me both thrilled and terrified. We’re talking, all by myself, up on stage. With a witty opening story, meaningful bulleted points, and a thoughtful closing statement.

    And a question and answer period afterwards. GULP.

    Seriously, I swear I’m going to wear flats and sweatpants, just to make sure I’m feeling as comfortable as possible, even though everyone in the audience will be all, “This girl? Seriously?” But I’ll win them over with my thought-provoking rhetoric and charming personality! Sweatpants be damned!

    While I was back in Wisconsin last week, I was telling my mother all about this upcoming event. She was excited for me (as mothers are required to be), and I was all, “Yeah, it’ll be great…unless I forget my speech and start crying – or trip and fall onstage.”

    We laughed and laughed about how funny-but-actually-terrible that would be.

    I’ve been having nightmares ever since.

    My point being, please pray for me on September 4. Or better yet, if you’re in the NYC area – come! You can cheer me on with reassuring nods as we make eye contact.

    Tickets are $75 a pop because I am very professional and there will be slides!

    But seriously, I’m excited to share all the great insights I’ve accumulated over the past couple years, forging relationships with you, my amazing readers, and dialoguing with brands about how we can work together in ways that still feel organic and like I’m not totally selling out for you.

    Tell me:

    Have you ever given a big speech in public? What tips have you got for me? (The whole “Picture the audience in their underwear” never really made much sense to me..)

    • Tod C

      I have done many for some pretty large audiences. The big thing to remember is that the worst that will happen is that people will politely wait until you are done and that people are pretty passive and their lack of response is no indication of failure.

      Also with all of the lights and looking at your slides you will barely notice there are people in front of you.

      • Style Girlfriend

        Yes! I want active, positive response – smiles, head nodding, Arsenio Hall-style arm waving – but I suppose that people not getting up out of their chairs and walking out of the auditorium should be where I set my bar of expectation :)

    • Harry Marks

      I was once made aware of something by a professional speaker that I’ve never forgotten when giving my own presentations: Everyone in the audience wants you to succeed as much as you do. Subconsciously, they’re all rooting for you (as are those of us unable to attend :) ).

      • Style Girlfriend

        That is such good advice, thank you Harry! I definitely find myself smiling encouragingly at people speaking (whether it’s a toast being given, a speech, in a meeting, etc), so that is really useful to keep in mind.

      • average joe

        That sounds like great advice.

    • Delphine

      The content to self-promotion ratio of this site is going way down.

      • Style Girlfriend

        Hi Delphine,

        Thanks for your comment. I am really excited about this opportunity with Details, and wouldn’t have it if not for the amazing readership I’ve built up here on Style Girlfriend.

        I would hope readers would be excited for me as well – since I believe we mutually want the best for eachother – and could offer useful tips on public speaking, as the readers below did.

        Appreciate your point of view, though. Hope you’re enjoying the content if not the “self-promotion.”

    • TJ

      Preparation is the biggest thing you can do to make sure you are a success up on stage. I used to do a lot of “winging it” and it got me nowhere.
      I used to have bad stage fright but then I forced myself to do a lot of presentations and it helped me to get over my fear.
      I also like to use prezi when I do presentations because it is a little more fun than the boring old powerpoint slides.

    • Jack

      You’ll be great! Just practice speaking at a normal pace, and don’t rush or crawl to a halt. I find when public speaking, nervousness tends to mess with my tempo for a prepared speech.

    • Max

      Just imagine then all naked. Well maybe not all of them, a few you may want to add clothing to.

    • adventurer627

      Some things you can do for practice.
      1. Get a trusted friend to help practice and offer constructive criticism (The kind of friend who will tell you, you need a breath mint).
      2. Record your speech if possible, either via video or audio
      3. Practice in a big space so that you can practice projecting your voice. Empty hotel ballrooms are good for this
      4. Practice moving around the stage if possible so as not to get stuck behind the podium or lectern. This will help engage your audience. Of course you may not have a choice in this if there a microphone mounted to the podium.

      p.s. Hope you had a blast in NOLA. One of my favorite cities :)

    • Francis

      It’s easy for people in the audience to lose focus at times, so keep them on their toes by tossing “surprises” into your presentation. One example of this (and a favored tactic of mine) to is toss a .GIF or meme on a slide that is relevant to the content or message that you are trying to convey!

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