Your Style Girlfriend

    Style Girlfriend x H&M: Long Live Fashion

    14th March 2013

    Last week, Intern Gabi encouraged you guys to kick off your annual spring cleaning. Now I’m going one step furtherI’m letting you see me clean out my own closet.

    Scary, I know.

    Swedish retailer H&M asked me to get rid of some out-of-date clothes to let readers know that all H&M stores now offer garment recycling collection services. They’ll take any piece of clothing, from any brand – and yes, in any condition. Whatever you’ve got that you don’t want, bring it in to your local H&M, and they’ll be happy to take it off your hands.

    In my opinion, a clean closet you can actually find clothes you want to wear is its own reward, but H&M has sweetened your spring cleaning chore with an added incentive – 15% off one item of your choice for each bag you donate.*

    Not enough? Good lord you’re greedy. Fine, how’s this? If you donate before March 31st, you’ll receive 15% off your entire purchase. Better, right? You know I’m looking out for you guys.

    Check out the video to see what landed in my donation pile, then head to for more details on the store’s recycling efforts.

    *Limit two bags per day – but really, if you have more than two bags of clothes to donate per season, we’ve got bigger problems to deal with than a bag limit. For more details, visit

    For more information on what happens to your donated goods, check out Remember, don’t let fashion go to waste.

    Tell me: what are you getting rid of from your closet this season? Sound off in the comments, and on Twitter, using the hashtag #LongLiveFashion to join the great cause.


    Disclosure: This post is sponsored by H&M for Style Coalition. All opinions are my own because who else would want them?

    • Martin

      Woha, finally a worldwide SGxBrand project. Congrats!

      • Style Girlfriend

        About time, right?! :)

    • average joe

      that was great

      • Style Girlfriend

        Thanks Joe!

    • Derric

      I have been eyeing a few things at H&M and I have clothes to donate. Great deal for me! Thank you for letting us know.

    • kellen owenby

      I took Gabi’s advice last week and cleaned out my closet. I came away with 2 big bags of clothes to give away. Most of the items were gap t-shirts and cotton sweaters that I bought while I worked there that I just don’t like/wear anymore. I also have a few Ralph Lauren Purple Label shirts that I don’t wear that I’m just going to sell on ebay…

      A clean closet is a happy closet!

      • Style Girlfriend


    • Enrique Ollero

      Loved that! I’m in the middle of a big purge right now (It’s been waaay too long) and the trends I’ve noticed based on the piles:

      Graphic tees – Apparently I used to be obsessed with graphic tees. I’m really not anymore, so there are a lot of those in the pile. I’m hanging on to the few I wear with some frequency, but dumping a lot.

      Western shirts – I had a lot more plaid western shirts than I remembered. And since I haven’t worn any in the past year (possibly more), out they go.

      Hoodies – Wow do I have a lot of those. I’m holding on to a light one for layering, a heavy for winter, and a cozy one for home and the rest are out.

      Jeans – So there must have been a phase when I was really in to buying jeans, but there are most definitely pairs here I haven’t worn for years. I’m keeping the ones I have in my regular rotation, and out go the rest.

      Ties – I have a lot of ties, and while I’m not really cutting down all that much, I am getting rid of ones I’ve had for years and just don’t wear.

      Dress pants – I’ve got a lot of these from before I knew what the hell I was doing that are just all wrong. All. Wrong.

      Thanks for the heads up about h&m. I’ll definitely be stopping by!

      • kellen owenby

        This sounds a lot like my experience last week! *When did I buy 8 pairs of these jeans???? haha

    • TJ

      I just did a big move and because my car is so small I couldn’t fit everything in it. I had no choice but to get rid of stuff.

    • Bob

      Does H&M at outlet malls count, like the one at Jersey Gardens in Elizabeth?

      • Style Girlfriend

        Good question; according to the store locator on, the Jersey Gardens store does count!!

    • Ryan

      ooooh Megan. Creases down the front of your bootcut jeans…NICE
      What does H&M want to do with the recycled clothes? Make new ones I’m guessing??

      • Style Girlfriend


    • anthony

      Can you sell suits on ebay? I have three or four $150-300 suits that need to go, but are in fine condition.

      • Ryan

        Sure can. There’s a few used suits for sale on there. Make sure you provide plenty of relevant measurements for customers. Decent photos will help greatly too – a bugbear of mine is bad photos. Quite often it’s prevented me from purchasing when the item for sale is a different colour in every bloody photo! Not to mention blurry, out of focus or poorly lit. How hard can it be?!!

        • Style Girlfriend

          Yes! Pictures are so important – same with craigslist..I won’t even click on an item for sale unless there’s an image.